our buying
insight tools

If we received £100
for every time we heard...

"Creativity only works if it resonates with your consumers' buying behaviour"

...you wouldn't be reading this,
we would have retired!

now that we have your attention

Economics guides our
purchase decisions

Since 1993, we’ve been connecting brands with their audiences. Marketing campaigns only work if they resonate with your customers buying behaviour.

Unconscious buying behaviour drives 95% of purchase decisions.

That’s why our creative outputs are informed by our proprietary Insight Tools - developed in close partnership with Durham University Business School.

We work with everyone from big blue chips to boutique clients – no matter the size, we produce results. It starts with laser focused briefings that leverage unconscious purchasing cues we identify.

We call them Sales Triggers.

We then execute the work in a way that resonates most effectively with your brand’s audience.

It’s an approach designed to deliver hard

It’s an approach designed to deliver hard working, super smart creative marketing solutions, that resonate with your audience.

I want to find out more

We partnered with Durham University Business School, to review 100's of academic studies into heuristics & cognitive biases...

(the last time we will blind you with science, promise)

...and reframed them into 9 Sales Triggers.

see no more science

These 9 Sales Triggers form the broad Unconscious behaviours that govern and guide our purchase decisions...

oops a little bit sciency

...and every one of these 9 Sales Triggers has endless iterations.

This is the really clever bit... we have a proprietary methodology to identify your brand's Sales Trigger iterations that will provide the creative cues for more effective marketing activity.

We call it Sales Trigger Insight.


Contact Andrew Watts for a 30 minute introduction

+44 (0) 7768 991396

I want to find out more

if not read on... it's worth it

We have 3 core buying behaviour Insight tools – developed in partnership with Durham University


decision tree


Logical, structured, robust. Mapping a conscious process of how consumers approach a category

Our holistic approach covers conscious and unconscious decision making dynamics




Behavioural, unbiased, robust. Uncovering the unconscious influences that can nudge consumers to select one brand over another

Where is this
all leading?

Marketing campaigns
that drive
more sales

Have a look at our summary video

(it saves on more reading)


You have read up to here and should now be intrigued enough to find out how we can deliver.......

…Creativity that Resonates for your brand

See some examples of creativity that resonate with buying behaviour


Hill's Pet Nutrition



Invest 30 minutes

Contact Andrew Watts for a 30 minute introduction

+44 (0) 7768 991396